Tango asked me to promote its training courses to help sales improve their phone prospecting.
Role
UX/UI
Field
Commerce
Duration
2 days
Company
Freelance
Coworkers
• Julia Janisson (Graphic designer)
🙋 Users
• Commercial companies
• Sales representatives
💊 Problematic
How can Tango's training offering be promoted effectively while presenting its content in a structured and attractive way?
🪂 Challenge
Time: My first challenge was to complete the mock-up design in two days, including two rounds of revisions.
User experience: To highlight Tango's training offering and structure its content in a clear and effective way, I led a collaborative workshop aimed at clarifying each programme: its objectives, benefits, results, and user feedback. This work was complemented by a strategic audit of competing websites to refine the positioning and optimise the content architecture.
Interface design: I worked in collaboration with Julia Janisson, a graphic designer who had just redesigned Tango's logo and identity. I enjoyed developing the digital graphic universe despite the limited time available.
🧠 My approach
Discovery phase
Client consultation: We organised a workshop with Quentin to fully understand his objectives, his target audience, what Tango offers its users and, above all, the training programmes.
Competitor analysis: I analysed competitors websites to identify best practices for presenting training courses and the best design elements.
Design
UI/UX Design: Design of a visually captivating one-page website that highlights the concept of movement to echo the title "B2B prospecting is not a battle, it's a dance," by using cursor tracking and scroll-triggered animation effects, while offering simple navigation.
📈 Résults & Impact
Tango's expectations were satisfied thanks to rigorous organisation and rapid, creative design. This project highlights my ability to design effectively while keeping the user at the heart of the process. It has also led to a new collaboration, a sign of the trust established with the client.
