Creation of visual identity & posters for the Heartikal Vibes association
Role
Branding
Field
Musique
Duration
1 week
Company
Freelance
🙋 Users
• Dub and reggae music enthusiasts
• Sound system/reggae community
• Committed audience
• Curious individuals/newcomers
💊 Problematic
How can we create a visual identity that reflects both the collective's local wine-growing roots and its dub music universe, combining natural symbols and cultural references?
🪂 Challenge
After attending sessions in western France, four friends from the Nantes vineyards decided to set up a joint project based on sound system culture: Heartikal Vibes Sound System.
Sharing the fundamental values of reggae/dub music, they set up their own sound system to spread a message of respect, peace, love and unity to as wide an audience as possible.
They need a logo and a strong identity that highlights their values and origins.
🧠 My approach
This logo reflects the collective's local roots, blending the world of wine with that of dub music.
It's inspired by a tree stump seen from above, symbolising deep roots, with a vine leaf at its heart, a nod to the group's wine-growing origins. The organic shapes, handwritten typography and natural colours evoke raw wood, a key material in the manufacture of the Sound System.
With its round shape and marked centre, the logo also echoes a vinyl record, an iconic element of dub culture.
A visual identity at the crossroads of roots and rhythm.
📈 Résults & Impact
As a music lover, this three-year collaboration with the Heartikal Vibes collective is particularly close to my heart: beyond the design, it's the opportunity to work with a committed, passionate and energetic team.
Together, we came up with a logo that reflects their values, their local roots and their musical universe.
The collaboration continues today with the creation of their event posters; a vibrant and inspiring project that continues to fuel my creativity.
